Sooner or later everyone ends up at a Walmart, whether they’d like to be there or not.
Unfortunately for me I had to purchase some items for Jenn this weekend that are just better/easier to get at Walmart, but fortunately I found some new beer I haven’t had, so it wasn’t a total loss.
Now I’ve come to find out that, much like the big macro brewers globally, Walmart is trying to get in to the growing category of craft beer.
I was able to get a six-pack of Cat’s Away IPA (by Trouble Brewing) for under $6 which is pretty amazing. The quality was a lot like an early aught’s knock-off of Sierra Nevada Pale Ale, but there are worse things to drink especially at that price point!
I also bought a tallboy of Rockdale Classic.
There are differing sources online, but it seems like it’s contract brewed by the same company as the Trouble Brewing line, exclusively for Walmart.
This beer looked more like a house brand and was similar to a Coors in it’s can & taste. I had to do a double-take to make sure it wasn’t actually the banquet beer. ;-)
Whether or not the Walmart beers were objectively good, they were both decent for what they were. The Trouble Brewing beer was actually quite pleasant and I could see buying it again if I were at Walmart.
I wouldn’t go out of my way to get it, but it might make a good beach beer or last minute decision in a crunch. Maybe if I was late to a tailgate or even if I wanted to spice things up for a price-conscious craft newbie.
Whatever the case I think this will be a hit for Walmart. The price is right, the branding is right (no sillier than actual craft brands) and the flavor is what you’d get from some craft beers of those styles.