Disney web execs spoke at the O’Reilly Emerging Technology Conference 2004 about the use of RSS on their websites – ESPN, ABCNews, Disney, Movies.com. Interesting to see how syndicated content will soon be moving around the internet. This truly reminds me of the practical application of what was once called “push”. People can choose what they’re interested in and find the appropriate provider for that information.
My boss had been put on notice. I seriously think my network (and all our networks) should have a strategy for RSS (and ATOM).