I like beer.
No, I love beer.
I. Love. Beer.
But putting caffeine in beer makes it something else entirely (Buzz Beer, anyone?). I’m not saying that we should all follow the Reinheitsgebot (German Purity Law) to a tee (only water, malted barley, hops & yeast), but some ingredients and additives are off limits.
Caffeine is definitely on the top of that list.
[Via Seth Godin]