Brand Atlanta

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If you haven’t heard already, the City of Atlanta (does anyone else hear the lilting Spanish accent of Juan Antonio Samaranch?) just plunked down a hefty bit of cash to “rebrand” the city. Apparently, marketing experts have determined that the nouns opportunity, optimism and openness best express the ethos of Atlanta.

Whatever.

Blogger/Podcaster/Man About Town Andisheh Nouraee of My ‘Lanta remixes what he calls “Bland Atlanta” the new red-swoosh and ATL (no ‘ANTA’) logo of the new “brand” for our pleasure.

Below are my favorites:

75 85 285

Malls

Rappers

Ted

[Via My 'Lanta and Metroblogging Atlanta]

Official Brand Atlanta Campaign site, for reference.

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  • Josh

    It may be just me, but after seeing the new ATL logo, I could go for a sackful from Krystal.

  • Jen W.

    Does it look like a hurricane symbol to anyone else, or just me?

  • http://www.andy2000.org Andisheh Nouraee

    Thanks for the mention. Credit where credit is due: The Bland Atlanta ‘remixes’ were a three-person project.

  • Cindy Haslett

    Funny stuff, but it’s very easy to be critical of something like this. I’m of the opinion that no matter how great or bad this project rolls out, people are going to be making fun of it. And I’ve been skeptical too, but personally I think the logo and the website are actually a pretty good start. I’m looking forward to see what comes next, and if it sucks, I’ll be right there with you hee-hawing it up.

  • Lamar

    The new Brand Atl theme song is nothing short of hideous …. its enough to make me want to go hide when someone asks me where I live …