If you haven’t heard already, the City of Atlanta (does anyone else hear the lilting Spanish accent of Juan Antonio Samaranch?) just plunked down a hefty bit of cash to “rebrand” the city. Apparently, marketing experts have determined that the nouns opportunity, optimism and openness best express the ethos of Atlanta.
Blogger/Podcaster/Man About Town Andisheh Nouraee of My ‘Lanta remixes what he calls “Bland Atlanta” the new red-swoosh and ATL (no ‘ANTA’) logo of the new “brand” for our pleasure.
Below are my favorites:
Official Brand Atlanta Campaign site, for reference.