So I’m no big fan of Heather Graham, but I hate to see people fail so quickly at something. Her new sitcom, Emily’s Reasons Why Not, got unceremoniously yanked from ABC’s schedule last week and now production has been halted. Sucks to be Heather Graham. Maybe she can guest on Scrubs again!
My prescription for solving these kind of embarrassing misfires for new shows, especially mid-season replacements:
- Put the shows on iTunes
- Put the shows on Google Video
- Simultaneous release
Whatever you’ve got: pilots before a show airs and all the episodes once a show tanks (and most will). At least you’ll make some money back. Heck, it’s working to make hit shows bigger, it couldn’t hurt a new show.
Google Video is more flexible about pricing (iTunes has a rigid cost structure for video) and you could always give some of the episodes (again, pilots) away for free. Think of it as a broader test audience. It worked (in theory) for Everybody Hates Chris.
Mark Cuban is trying it with movies, why not do the same with TV? Release the DVD box set (or maybe just weekly episodes) at the same time they premiere on the air. Same idea applies to VOD. Out there, I know, but it’s a new idea.
So maybe my ideas won’t be the Future of TV, but they just might save a show or two (or broaden it’s popularity). Who knows? But I think someone should try.
If not for me, for Heather Graham. Think of Heather Graham! Won’t anyone care about poor Heather Graham?!