Coming soon to a special pre-Season 3 Lost event near you: Apollo Bars!
The tour, the Apollo Bars and the website seem like a concerted effort on the part of the producers to bring the alternate reality game, The Lost Experience, closer to the show.
The official Apollo Bars site gives away one slight clue (to me at least), a hot air balloon. Could M. David Benson, creator of the Apollo Bar, be on the island.
No real idea if the site is meant to directly tie to The Lost Experience, but the idea of actual dark chocolate Apollo Bars being unveiled next month in “key markets” of Lost viewers is a great idea.
Viral and Buzz marketing plus candy. Brilliant!
[Via Candy Addict]