Thoughts from a blackberry:
Coke rocks b/c of mycokerewards.com and their ability to turn mass reach (billions of bottles w/ their msg) into individualized conversartions (124 versions of one email).
SEM and SEO are dead simple, they just require use of analytics and targetting.
Email marketing is the ultimate low-hanging fruit. Just do it better.
On now to blogging seminar, which seems like I should have a leg up.
More later …