Ever struggled to figure out the difference between ratings and share?
Eager to learn about acronyms such as C3?
Like ESPN, Puppets (or both)?

Well, then, you’re in luck. There’s a video for that:

JESS3 X ESPN – TV Ratings 101 from JESS3 on Vimeo.

As someone who runs a blog with “Muppet” in the title who just happens to work for a cable network(s) [NOT ESPN] I find this video entertaining & informative.

Now all I need is a felt version of Lee Corso saying “Not so fast, my friend” and all my nightmares will have come true.

Seriously, if you’ve ever been curious about the math & technology behind Nielsen Ratings, this is the video for you. Entertaining AND Informative.

I believe we used to brand that as “Edutainment”. We’re sorry about that.

BTS – that’s “Behind The Scenes” to folks in the industry – is here.