Over the weekend I received my second Klout Perks package: a paperback copy of Stephen King’s Bag of Bones (either from publisher Simon & Schuster or A&E who are adapting the book for TV).
I’ll do a few “unboxing” pictures, a disclosure and then some thoughts.
Per the third photo, here is the Influencer Code of Ethics:
- Klout will never sell or give away your contact info.
- participating (or not participating) will not change your Klout Score.
- You are receiving the product because you are influential and have authority on topics related to the product. You are welcome to tell the world you love the product or say nothing at all.
- If you decide to talk about the product, we will ask you to disclose that you received a sample (klout.com/perks/disclosure).
As it should be, otherwise it’s payola.
A lot to unpack here. First, it’s nice to know I have “Klout” but I wish I was told what topic(s) were used to screen me. I don’t think my love of Muppets or Atlanta (as reported by the +K I receive through the Klout site) are the drivers here.
As for telling folks: what if I HATE the book, the show, or BOTH?
Great news for transparency here and I’ve been totally up front.
My disclosure/caveat is this: my employer has utilized Klout in the past. I did not work directly on those campaigns but I have met with some of their team.
I’m being a bit facetious when I say I don’t know why I was picked for this Klout Perk.
First, I signed up to receive it when offered via email and second, I’m sure it has much more to do with my blogging/tweeting about TV than my middling membership in Goodreads.
Did the perk work? Is it sufficiently targeted?
I’m blogging this aren’t I? 😉
Seriously though, this is the 2nd perk I’ve received (out of 5 offered) and it feels like the first true “hit” both in terms of targeting and I terms of successful conversion.
I’ve only ever read one King novel and I rarely, if ever, watch A&E but the barriers to entry and cost to sample are low so I’m likely to read and watch – at least for a chapter and episode, respectively.
I won’t mention the other offers that were emailed to me or the other offer I chose not to blog/tweet about, but I’m curious: is a 20% conversion rate bad?
Judge it as I’ve blogged it: is Klout good, bad or indifferent?
I’d love to read your comments.
Until then I’ve got some reading/TiVo’ing to do.
Aside: the entirety of this post was written/photographed via iPad which is a first for me.