If both Vh1’s Best Week Ever blog and Robert Scoble say it’s cool to say brrreeeport on your blog, I guess it’s a hot trend. Perhaps a true-to-life “beauty and the geek”. Or words to that effect.
Take that, blog search engines (and pop culture)!
Bonus link: blogs that are similar to mine (also a la Scoble) and what Google thinks are sites related to mine.