Does craft beer contradict itself?
Can the same movement that chastises folks as “wussies” for enjoying “fizzy, yellow beer” also embrace the popularity and acceptance that those drinkers might deliver them?
If that brewer is Wild Heaven and that beer is Emergency Drinking Beer, the answer is a resounding yes. The story of their flagship beer, its striking yellow can and the success it has brought them is worth a read.
So, yes, craft beer is full of contradictions. It’s full of real people making a real product they want to share with others.
Craft beer is large and getting larger, it contains multitudes.