eM7 day 2

Thoughts from a blackberry:

Coke rocks b/c of mycokerewards.com and their ability to turn mass reach (billions of bottles w/ their msg) into individualized conversartions (124 versions of one email).

SEM and SEO are dead simple, they just require use of analytics and targetting.

Email marketing is the ultimate low-hanging fruit. Just do it better.

On now to blogging seminar, which seems like I should have a leg up.

More later …

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