Real Ale Review: Hook Norton Old Hooky

In the place of a true blow-by-blow recap of the events of the 360i Digital Media Summit – captivating as that would be – I’m blogging about beer instead. This comes as a huge shock to those who know me, I’m sure.

I’m doing so for two reasons:

  1. Beer is the best blogging topic around. Maybe the only one.
  2. Good beer and a post-conference celebration & discussion are often the key factors in making real connections, learning applicable information and getting things done.

The place: (the second bar we frequented) d.b.a. on the lower east side. [Google Maps streetview for the voyeuristic]

As an added bonus the doorman/bouncer looked like a cross between Roger Daltrey (his current age but his 70’s hairdo) and a pirate. He even had a non-distinct British accent and rings the size of Buicks. Maybe even leather pantaloons of some type (Pants? Chaps? An apron?).

Good place. Good times.

Any place that has a chalkboard for all the rotating beer, wine & spirits AND cask ale is a keeper. Visit. Often.

The beer: Hook Norton Old Hooky [RateBeer reviews of the bottled varietal], a “real” cask ale (pumped, no less).

The verdict: Fruity (mine was almost like fresh grapes), not very carbonated (to be expected from a cask ale) and very refreshing. Mild hop & malt with a good golden color.

The conversation: a little personal, a little professional, a little perfunctory. Still, the connections were made for better collaboration and increased efficiency going forward.

The next steps:

  1. Find a bar here in Atlanta doing cask ales.
  2. Manuel’s maybe?

  3. Find Old Hooky in bottles in Georgia.
  4. Probably not possible.

  5. Drink more good beer.
  6. And blog about it.

Full 360i Digital Media Summit post coming perhaps never.


5 thoughts on “Real Ale Review: Hook Norton Old Hooky

  1. You can learn some more about cask/”real” ale here:

    The Brits really started the Renaissance of micro-brewing that Sam Adams took to heart here in the States. The UK has as much beer ancestry/heritage as Germany or Belgium, they just prefer top-fermentation to lagering and have made good efforts to stem the tide of American-style Pilsners into their country.

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