In the place of a true blow-by-blow recap of the events of the 360i Digital Media Summit – captivating as that would be – I’m blogging about beer instead. This comes as a huge shock to those who know me, I’m sure.
I’m doing so for two reasons:
- Beer is the best blogging topic around. Maybe the only one.
- Good beer and a post-conference celebration & discussion are often the key factors in making real connections, learning applicable information and getting things done.
The place: (the second bar we frequented) d.b.a. on the lower east side. [Google Maps streetview for the voyeuristic]
As an added bonus the doorman/bouncer looked like a cross between Roger Daltrey (his current age but his 70’s hairdo) and a pirate. He even had a non-distinct British accent and rings the size of Buicks. Maybe even leather pantaloons of some type (Pants? Chaps? An apron?).
Good place. Good times.
Any place that has a chalkboard for all the rotating beer, wine & spirits AND cask ale is a keeper. Visit. Often.
The beer: Hook Norton Old Hooky [RateBeer reviews of the bottled varietal], a “real” cask ale (pumped, no less).
The verdict: Fruity (mine was almost like fresh grapes), not very carbonated (to be expected from a cask ale) and very refreshing. Mild hop & malt with a good golden color.
The conversation: a little personal, a little professional, a little perfunctory. Still, the connections were made for better collaboration and increased efficiency going forward.
The next steps:
- Find a bar here in Atlanta doing cask ales.
- Find Old Hooky in bottles in Georgia.
- Drink more good beer.
Manuel’s maybe?
Probably not possible.
And blog about it.
Full 360i Digital Media Summit post coming perhaps never.
Monday!
Cask Ale at 5 Seasons Brewing every Thursday night.
http://www.5seasonsbrewing.com/?q=node/271
Thanks, Brody. I haven’t been to 5 Seasons in forever. I’ll have to check it out.
I really need a drink and some blogger hang-out time.
Let me know if you ever need company for a beer outing. I’m especially intrigued by these cask ales you’ve written about.
You can learn some more about cask/”real” ale here: http://www.camra.org.uk/
The Brits really started the Renaissance of micro-brewing that Sam Adams took to heart here in the States. The UK has as much beer ancestry/heritage as Germany or Belgium, they just prefer top-fermentation to lagering and have made good efforts to stem the tide of American-style Pilsners into their country.
I am not always a big fan of light beer, but if your in Atlanta stake out a taste of Edison – it’s fantastic.