Puppets, ESPN & Nielsen Ratings

Ever struggled to figure out the difference between ratings and share?
Eager to learn about acronyms such as C3?
Like ESPN, Puppets (or both)?

Well, then, you’re in luck. There’s a video for that:

JESS3 X ESPN – TV Ratings 101 from JESS3 on Vimeo.

As someone who runs a blog with “Muppet” in the title who just happens to work for a cable network(s) [NOT ESPN] I find this video entertaining & informative.

Now all I need is a felt version of Lee Corso saying “Not so fast, my friend” and all my nightmares will have come true.

Seriously, if you’ve ever been curious about the math & technology behind Nielsen Ratings, this is the video for you. Entertaining AND Informative.

I believe we used to brand that as “Edutainment”. We’re sorry about that.

BTS – that’s “Behind The Scenes” to folks in the industry – is here.

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