Two-year-olds and aggravation: repetition is the key

Over the weekend I seriously considering penning a work of academic nonfiction entitled “God & Gutenberg: The Church & Copyright” until I realized that I was both nonreligious and not Larry Lessig.

My only prior knowledge of Gutenberg being downloading some eBooks from the Project that bears his name and my experience in the church was mainly centered around Methodist “Vacation Bible School” as a kid.

Thankfully for everyone, I’m not writing the book, I’m staying willfully ignorant of all the history surrounding Gutenberg (I get the Movable Type thing) and I stopped going to VBS after age 12.

What does this story have to do with two-year-olds? We both get strange ideas in our heads, apparently.

Owen (my two-year-old) got an idea stuck in his head this morning and it wouldn’t let him go. Over the weekend he injured his big toe by dragging it behind him (without his shoe on) to stop his scooter. Having already nearly ruined two pair of shoes in the same manner, he went about destroying his digits.

So after getting a band-aid this morning, the hot topic at the breakfast table was “Is my band-aid still on?”

The “conversation” went like this. Twelve times in a row.

Owen: Is my band-aid still on?
Me: Yes
Owen: Is my band-aid still on?
Me: Yes
Owen: Is my band-aid still on?
Me: Yes
Owen: Is my band-aid still on?
Me: Your band-aid is still on.
Owen: Yeah, it is!

Seriously. Twelve times.

And not Twelve verses, Twelve conversations of the exact wording and length as above.


In the process of dropping him off at daycare I warned them of his obsession which means one thing: he didn’t mention it once. Until I got there.

I love that kid. He and I both need to learn to let go though.


Small Pieces Loosely Joined

Today’s web-wandering, chronicled here instead of Twitter or, because I think the logical leaps need context.

As a marketing wonk and a bit of a digital native on the cusp of Gen-X and the Millenials (formerly Gen-Y), this Times article gets a big “well, duh!?” from me but you might like it. Worthwhile for anyone in any job whose manager keeps asking about ‘teh internets’, social networking, Word of Mouth marketing and any other buzzword.

As a hair-pulling aside, this article isn’t meant to corroborate the notion that experts and expertise are invalid, just that your friends and neighbors have more influence over you/knowledge of you to be the real experts on what you’d like/dislike. Shorter: who do you trust more? Me (marketer) or your truthful friends? [With apologies (though not too many) to The Eagles]

But I’m not bitter, I’m a realist. I think – despite what some of my colleagues internally and within the industry might think – that this is a good think. My only fear is that the shows we develop, air and market don’t fall into Seth Godin’s Passion Pop Gulf. It’s just a fancy way of saying “trying too hard”/”not being yourself”.

Which is why word of mouth and friends work so beautifully. They’re always themselves and if they aren’t, or if they try too hard, you can call them on it. While we’re getting better in the entertainment and marketing spaces, just try telling most networks or tv shows that they’ve jumped the shark: they’re either not listening, don’t know how to listen or don’t want to know.

This is all just a long-winded setup to say that I’m tracking down an answer today for a question someone had on an off-site blog post. While it’s not technically my job (it is a *little*) I hope the passion and enthusiasm I have is indicative of a shift we’ll see more of soon.

Sure, I’m not your friend, but my primary job ought to be to treat you like one and not like a number, statistic, or demo.

Happy Monday!